Analysis and Visual Identity Manual that Daniel Rojas created and designed for a Company in Colombia.

Logo Symbol

Symbol Construction

Logo Construction

Typography Used

Technical Map of the Logo Symbol (Horizontal Version)

Respect Area of the Logo Symbol (Horizontal Version)

Technical Map and Respect Area of the Logo Symbol (Vertical Version)

Maximum Allowable Reduction of the Logo Symbol (Horizontal and Vertical Versions)

Variations of the Logo Symbol (Horizontal and Vertical Versions)

Inks Used

Misuse of the Logo Symbol (Proportions, Shadows, Twist, Turn, Colors…) You don’t do this with your logo

Envelope and Letterhead

Company Cards


Bill, Remission and Receipt



CD and Stickers






































