Daniel started doing business as early as 13 years old in the school and neighborhood.
When DR went to university to study Graphic Design and Audiovisual Production he start selling clothes, posters, food and also started undertook freelance work with his graphic design knowledge. He then decided to create “Brand 26 Store”. This company imports any product that the costumer requires from any country around the world to Colombia.

After Brand 26 Store, Daniel created with a few friends, “Freedom Wheel Corporation”. This is a foundation were the idea was to help young people that are on the streets and involved with drugs and prostitution.
The foundation helped them see other ways of living, using extreme sports like skateboarding, biking and roller skating.

In this time Daniel also became a member of “Trukos Skate Shop”. At that time there was only one outlet in the downtown area of Bogota, within two months of Daniel working in Trukos Shop, the company opened two new stores. One more in Bogota (San Andresito San Jose) and the second in Acacias, Meta (6 hours by car from Bogota, Colombia).

Around that time Daniel imported skateboarding products from the USA, Panama, Spain and China to Colombia.
Freedom Wheel Corporation and Trukos Shop combined to organize and stage skate exhibitions and contests.

Next, an Industrial Designer client of the Brand 26 Store contacted Daniel Rojas to present an idea and concept of a restaurant business. After days of discussions and meetings, Daniel decided to create and design the restaurant. The restaurant became a reality after 3 months of hard work. “La Terminal Food Station” opened it’s doors in front of Javeriana University, Bogota, Colombia.

With the restaurant under Daniel’s management, he and his partner were starting to do very well. They catered at large events in Bogota, including Rock Al Parque 2012, Jazz Al Parque 2012, Las Puertas del Cielo 2012 among others.

At the same time Daniel started working as a Graphic Designer, at JWT (John Walter Thomson), in the Nokia Group. Here Daniel made different design elements for Nokia in general, but focused more on the design campaign of the Nokia Lumina 800 and Nokia Lumina 710 for almost all the countries in Latino America. (Here you can see some of the work).

Carlos Arias Graphic Designer and close friend of Daniel, presented an idea to Daniel to make a Quiksilver party.
This required investing their own money and obtaining the permission of the brand Quiksilver USA and Colombia. After some days of talking, they began working together to create the concept, the campaign and all the design elements to make a successful Quiksilver Neon Party, reality.